Course Syllabus

 

Business/Marketing Division            

Marketing 021

Course Section Number: #25376

Hamilton High School

Spring 2022 Semester

 

Instructor Name:  Mr. K. Dungey                   School Website: www.wlac.edu (Links to an external site.)

Class Day(s):   Online                                       Address: 9000 Overland Ave., Culver City, CA 90230

Class Hours:   Synchronous                           Class Location: Online - Canvas

Office Hours: Online                                        Instructor E‐mail:  DungeyK@WLAC.edu                   

Office Location: TBA                                      Class Start/End Dates: 2/7/2022 – 6/6/2022

 

Welcome Statement:  This semester, you will work to develop your business skills. The skills you learn here will help you succeed both in and out of class. However, your education is ultimately YOUR responsibility. YOU determine your level of success. Successful college students are self-motivated. Successful college students understand the importance of studying the material, coming to class prepared and practicing skills learned. YOU CAN DO IT and I’m here to help you succeed!

 

Course Description: Principles of Marketing (MKT 021)

This course introduces students to various activities in the field of marketing. It provides a broad understanding of the principles involved in the distribution of commodities from the producer to the user or consumer. It covers the consumer market, consumerism, packaging and brands, pricing, wholesaling, retailing, sales promotion, personal selling, and international marketing.

 

Goals and Student Learning Outcomes (SLO’s)

Goal 1:  To develop critical thinking skills.
                             Student Outcomes: The student will be able to:

1. Analyze problems by differentiating fact from opinions.
2. Reflect upon tangible or intangible items to form a solid judgment.
3. Use sound reasoning to specify multiple solutions and their consequences.

 

Goal 2:  To improve communication skills:

              Student Outcomes: The student will be able to:

1. Effectively communicate thought in a clear, well-organized manner.
2. Express ideas and connect with individual(s) or a group being addressed.
3. Exchange ideas with others, understand other perspectives, and solve problems.
   
   

Required Texts:  Free OER Textbook – There is no physical textbook needed for this class. All the chapters are already broken down into modules, section by section. Read the modules, take notes and complete the assignments. Feel free to email me if you have questions regarding the free OER textbook.

 

Course Objectives

1. Qualitative Analysis: Students must learn to analyze problems by differentiating fact from opinions, using evidence, and sound reasoning to specify multiple solutions and their consequences. Also, we will learn how marketers interpret the subtle nuances in market trends to develop marketing strategies delivering superior financial performance. As a follow up to our discussion on ethics, the class will examine how the presentation of “facts” should be based on sound, unbiased reasoning.

 

2. Quantitative Reasoning: Students should be able to identify, analyze, and solve problems that are quantitative in nature. Sound quantitative skills are an essential component of career and/or entrepreneurial success as it relates to marketing.

 

 

Course Requirements and Grading Criteria  (Tentative)       

Course Grading Criteria

Points Homework:                                          460 Chapter Tests:                                      150 Current Event Class work                    30 Discussions:                                         100 Midterm:                                                 50 Final Exam:                                             50	Points Breakdown A = 90-100%            756 – 840 B = 80-89%               672 - 755 C = 70-79%              588 - 671 D = 60-69%               504 - 587 F =  0-59%                   0 - 503
Total Points Possible:                           840

 

 

Class Policies:        

 

Attendance

This online course is a 16 week course and is a synchronous class, meaning there are set class meeting times. You log on and complete the assignments at your own pace. I will be here to answer questions, give assignments and assist as much as I can. There will be no exceptions for late submissions, unless there are admissions issues. Students may be dropped for failing to complete work or logging into class.

 

Contacting Me

Email is the best and quickest way to contact me. Thanks to modern technology, my e-mail is linked to my phone. Therefore, excuses such as, “I tried to contact you but (fill in the blank)” will not work. Also you may message me on Canvas.

 

Student Conduct:

According to code 9803.15, disruption of classes or college activities is prohibited and will not be tolerated.  Refer to the catalog and the Standards of Student Conduct in the Schedule of Classes for more information.

 

 

Academic Integrity

 

Violations of academic integrity include, but are not limited to, the following actions: cheating on an exam, plagiarism, working together on an assignment, paper or project when the instructor has specifically stated students should not do so, submitting the same term paper to more than one instructor, or allowing another individual to assume one’s identity for the purpose of enhancing one’s grade. Plagiarism is defined as using another person’s work, writing, words, ideas, research, graphics, programs, music, pictures, data, and/or other creative expression without giving the other person full credit. You must enclose another person’s words in quotation marks and cite your source(s), and you must give citations when using the ideas of another person, even if those ideas are paraphrased in

your own words. Using words, ideas, computer code, or any work by someone else without giving proper credit is plagiarism. Any time you use information from a source, you must cite it.

 

 

Campus Resources:

 

Office of Disabled Student Programs and Services (DSP&S)

Student Services Building (SSB) 320| (310) 287‐4450.

West Los Angeles College recognizes and welcomes its responsibility to provide an equal educational opportunity to all disabled individuals. The Office of Disabled Students Programs and Services (DSP&S) has been established to provide support services for all verified disabled students pursuing a college education.  DSP&S students may qualify for: priority registration, registration assistance, special parking permits, sign language interpreters and assistive technology (WLAC College Catalog).

 

Instructional Support (Tutoring) & Learning Skills Center

Heldman Learning Resources Center (HLRC) | (310) 287-4486

Improve your reading, language, vocabulary, spelling, math fundamentals and chemistry knowledge with convenient, self‐paced computer‐aided courses in the Learning Skills Center. Increase your knowledge and learning success: sign up for tutoring in various college subjects (WLAC College Catalog).

 

 

Library Services

Heldman Learning Resources Center (HLRC) | (310) 287‐4269 & (310) 287‐4486

The WLAC Library provides instruction on how to use the online catalog, periodical and research databases. In addition to a large collection of books, periodicals and videos the WLAC Library has course textbooks which students may use while in the Library. Web access is available in LIRL as well as meeting rooms. The upper floors provide a beautiful view ideal for study (WLAC College Catalog).

For more information, refer to link:

http://www.wlac.edu/library/index.aspx (Links to an external site.)

 

Learning Resource Center

All students are referred to and strongly encouraged to utilize FREE small group and individual tutoring available in our Learning Resource Center, 1^st floor of the HLRC building. The LRC is transforming and expanding its services to include dedicated study group sessions with a tutor for specific courses at specific days and times (before or after class). Please let us know what classes you want tutoring for and the days and times you want it at
For more information, refer to link:

http://www.wlac.edu/Library/LearningCenter.aspx (Links to an external site.)

 

 

Campus Sheriff’s Office (Emergency Preparedness)

 

C3 Building, Parking Lot 5 | (310) 287‐4311 & (310) 287‐4314 

 

For more information, refer to link:

 http://www.wlac.edu/Sheriff/Index.aspx 

 

The Sheriff’s Office website includes information about drill or emergency building evacuations, Title IX resources (if you have been the victim of Sexual Harassment; Sexual Violence and/or Gender‐Based Discrimination), and what do to in the event of a lock‐down or active shooter situation.

 

 

Tentative Assignment Sheet  (Disclaimer: Syllabus/schedule subject to change)

Tentative Assignment Sheet for Week 1

Class Sessions	Class Activity	Topics	Assignment	Due Date	Points
Week 1	2022 Spring Semester
February 7, 2022
		Review Syllabus & Welcome Students Section
	Warm-up	If you could start a Business?	Coursework	2/21/22	15
	Introductions	Module 1 Discussion: Self-Introduction assignment	Discussion	2/21/22	10
	Module 1	Read Module 1: What Is Marketing?
	Quiz	Module 1 Quiz		2/21/22	10