Why It Matters: Pricing Strategies
Learning Hacks: The Myth of Multitasking
Outcome: Pricing Impact on Value of Products or Services
Reading: Demonstrating Customer Value
Reading: The Psychology of Pricing
Video: Value in Branded Eyewear
Self Check: Pricing Impact on Value of Products or Services
Outcome: Pricing Considerations
Reading: Pricing Objectives
Reading: Break-Even Pricing
Reading: Competitor Impact on Pricing
Reading: Benefits of Value-Based Pricing
Self Check: Pricing Considerations
Outcome: Common Pricing Strategies
Reading: Skim Pricing
Reading: Penetration Pricing
Reading: Cost-Oriented Pricing
Reading: Discounting Strategies
Self Check: Common Pricing Strategies
Outcome: Price Elasticity
Video: Elasticity of Demand
Reading: Elasticity and Price Changes
Reading: Products with Elastic and Inelastic Demand
Simulation: Demand for Food Trucks
Self Check: Price Elasticity
Outcome: Competitive Bidding
Reading: Competitive Bidding
Reading: Price in the Competitive Bid
Self Check: Competitive Bidding
Putting It Together: Pricing Strategies