No matter what business you are in, you need marketing materials. From business cards for new stores to postcards for real estate marketing, all businesses do well to utilize the myriad of materials available for getting the word out about your goods or services.

Business Cards

Business cards are compact, easy to hold on to and can contain a lot of information. When you create your business cards, be sure to add your logo and any slogan or taglines. You want people to know who you are and what you do. Also include your web address, email address and phone number. Fax numbers are of little use in the days of scanners and emails, so don’t be afraid to skip it. 

You will also want to avoid odd shapes. Although odd-shaped cards are certainly memorable, they do not fit comfortably in a wallet. If they don’t fit, they are easy to lose, and then you lose business.

Postcards

Postcards are an excellent way to mail your targeted consumers. Flyers get thrown out easily. People think of flyers as junk mail and throw them out immediately. Postcards, however, are smaller, can be more colorful and easier to view. You can copy your business card design with your name, slogan, website, email and phone number. 

A postcard can give all of the relevant information in a durable and easily mailable form. It gives potential clients something sturdy to hold and to keep. 

Brochures 

Like business cards and postcards, brochures should match your marketing design. They should contain all of the same information that the other materials do. They also should contain information about your business. For instance, if you own a restaurant, you should add your menu to the brochure. Many people pick up brochures at events, hotels and other venues.

Make sure that your print marketing materials fit your business. They should be designed to help people find you, not represent an annoyance. Remember to market to your audience.