When it comes to writing and distributing a press release online, many people turn to the same tactics they would use when writing and distributing a press release offline. Unfortunately for them, the best online press releases have a completely different setup and have totally different requirements. So what makes the best online press releases the best?

The best online press releases use basic SEO principles whenever possible. In doing so, they should choose a particular keyword that relates to their topic, which has little competition and a relatively high number of searches each month, and use it multiple times throughout their document. In addition to this, the best online press releases also use the format whenever possible, as some distribution sites will allow you to include bold or italic text. These basic SEO principles will ensure that your press release hits the top spot on most search engines and give you much more visibility in the online community.

Another basic principle of online press releases and public relations documents is that they should focus on a particular story and not on blatant promotion of a company. While the latter will occasionally work well for some companies, the fact is that very few of the companies that write highly promotional pieces are successful with them. The best press release distribution service will focus on a story and include information about your company as an afterthought. They will still receive promotion because their press release distribution service will be more widely used and accepted by media sources.

Finally, the best online press releases are not just distributed through a news cable. While each news service claims to include widespread distribution, most of the time, this is a false claim. Some do it simply to make their news cable look more powerful, while others rely only on their visitors to make use of documents, which is not always safe. The best option is to buy some form of multi-site distribution software that can ensure that your launch is in front of more people. In general, it is not recommended that you submit your site using any type of paid distribution site, as this is not only expensive, but not as effective as bulk submission to free sites.